About Fuji Financial

“Our mission is to help people achieve their financial goals and dreams through effective wealth management.”

Company history

Fuji Financial was incorporated in 2011 in Sydney, Australia. The company was founded by Liam Cooper, who has been working in the Financial Services & IT industry for over 13 years. Liam has completed the Certified Financial Planner (CFP) course, and is a member of the Financial Planning Association of Australia. He is also a Justice of the Peace (JP). He has built a solid reputation and a happy client list based on his commitment to customer service and well-researched advice.

We have an innovative approach to providing sound & sensible advice. We offer choices and ideas rather than telling you what to do.

While we are affiliated with AMP, we are not obligated to recommend their products and services. We conduct independent research to find the highest quality and best value products and then give a recommendation based on your circumstances.

Advice we specialise in

  • Retirement planning
  • Financial planning
  • Investment planning
  • Superannuation
  • Estate planning
  • Salary packaging
  • Wealth management
  • Wealth protection

General advice we provide

  • Small business advice
  • Banking solutions
  • Debt management
  • Group insurance
  • Company insurance

License and Number

ABN: 25 140 234 788

Australian Financial Services License: 232706

Meet the Principal

"Trust is at the core of every relationship between a financial planner and client. Speaking about achieving your goals, dreams and financial security is a lot easier with someone you trust." - Liam Cooper

Liam is a proud supporter of The Cancer Council of Australia

About Liam

Liam was introduced to the Finance industry in 1995 with Ord Minnett and commenced his financial planning career in 2006 with McGrath Clarke in St Leonards and Mona Vale.

Liam established Fuji Financial in 2009 with a primary focus on a long term relationship of trust and support with clients. Liam’s focus on pre and post retirement advice meant that he has assisted many clients achieve their goal of financial independence, and these clients became strong advocates of the business referring many people to them both.

Liam is passionate in supporting his clients make those key financial decisions, and believes in the approach that a great financial adviser provides all the education and support required to help their clients make smarter financial decisions to achieve their goals.

Liam certainly believes that with his support, and the resources and team at Sydney Investment Centre that his clients do believe it’s possible to achieve their dreams, and their adviser will help them to do this.

Liam and his wife Sachiko have two young children growing up in Northern Sydney. Liam enjoys and is actively involved in many sporting clubs and teams, particularly the Hunters Hill Rugby Club.

Areas of Specialty:

  • Strategic advice and Financial Improvement Strategies
  • Business Succession Planning
  • Retirement Strategies and Aged Care
  • Self Managed Superannuation
  • More complex financial advice, including tax planning, debt and wealth creation strategies, trusts and estates.


  • Certified Financial Planner (CFP) – FPA
  • Bachelor of Business – Charles Sturt University
  • Advanced Diploma of Financial Services
  • Self Managed Superannuation Funds accreditation – Kaplan
  • Justice of the Peace

Our Services

Our financial planning advice will materially help you to reach your lifestyle goals and objectives, build and protect your wealth, achieve your ideal retirement, manage your cash flow, both boost your savings and consolidate your debts, integrate your business and financial goals, and deal effectively with financial market volatility.

Wealth Creation

Fuji Financial has a trusted and endorsed financial planning process to build your finances now and into the future.

Estate Planning

Estate Planning is an effective way to provide for and give peace of mind to your loved ones.

Retirement planning

The earlier you begin planning for your retirement, the better. We can help you build up your retirement sum and set up a solid plan to ensure your nest egg keeps providing for you in retirement.


Your superannuation is a prized asset and potentially it can be a better retirement investment than your family home.

Personal & Business Risk Insurance

What would your family do if something happened to you? Get the right cover for your situation.

Debt Management

Paying off your debts is one of the very best investment decisions you can make. At Fuji Financial we will assist you to understand what your best options may be.

Our expertise

Over the years we've gained considerable experience in certain fields. These are the services we excel at.